BMW Joytopia
Dive into Joytopia, a mind-blowing virtual playground where BMW thinks out loud about the future. With Christoph Waltz playing a fox and an exclusive virtual show from Coldplay launched on September 5. Built in the Unreal Engine and fully accessible from your browser. The future doesn’t wait, let’s go!
#ReImagineToday #BMWJoytopia #BMWIAA